Mobile apps, self-checkouts, and now smart shopping carts aim to integrate technology into the shopping experience. But they are still in early stages of use, with many opportunities for improvement.
How might we use interactive shopping tools to make the grocery shopping experience more efficient, accessible, and delightful for shoppers with food allergies and other dietary restrictions?
Role
UX/UI Designer
Solo Project
Timeline
January – March 2024
Skills
Research, Prototyping, Interactive Design
Tools
Figma, After Effects
View Process Document | 21.9 MB
Overview
What is Wegmans?
A well-loved supermarket chain based in the Northeastern US, providing customers with high-quality shopping experiences.
What is the GOCart?
Wegmans is currently testing the use of a smart shopping cart called Wegmans GOCart, which is a regular cart with a clip-on digital interface. When attached to a shopping cart, it allows shoppers to scan, bag, and pay for items from their carts.
What am I doing?
Proposing new features and/or improvements to the current Wegmans GOCart interface, with an ultimate goal of improving the user experience of shopping.
Motivation
As someone with many family members and friends who have food allergies, I was particularly interested in exploring how the Wegmans App and Wegmans GOCart could be integrated and improved to better assist those with allergens and dietary restrictions.
Evaluating the Current GOCart Experience
I grabbed some friends and set out to experience the GOCart for myself; luckily, my local Wegmans in Pittsford, NY was one of the first stores testing it out.
Using Jakob Nielsen’s 10 Usability Heuristics and Severity Rating for Usability Problems to guide my evaluation, I tested the GOCart on several categories of usability and rated it on a scale from A–F. Check out the full evaluation in my process document!
